Success delivered and insights gained
 |
international event, innovative marketing, unprecedented results
we listened to the client, analyzed the market, and executed a marketing campaign that resulted in more than 50% increase in online visitors and 75% increase in page views, within four weeks. read more... |
 |
enhancing sales team effectiveness, optimizing new sales opportunities
how to identify new sales opportunities? how we helped our client create relevant marketing collatral that delivered a compellling value proposition message. Result: 25% increase in new sales without adding any sales staff. read more... |
 |
new markets, new challenges, new solutions
launching a new product, service or an event is difficult, even more so in a new market. We worked with our client to develop and succcessfully implement the strategy, and learnt a lot in the process. read more... |
 |
social media, professional approach, viral marketing
social media offers great opportunities, apparently at no cost. But it requires significant, continual effort (=cost) to plan, implement, and monitor. Our experience with two international clients has been quite revealing and educating. read more... |
international event, innovative marketing, unprecedented results (top)
The Client
One of the biggest event organizers in the worldThe Challenge
Our client’s event was successful, but not taking advantage of vast potential offered by buyers and sellers coming face-to-face at the show. How could we help the client understand the dynamics of their attendees and exhibitors behavior, and how to plan and implement a program that accomplished the expected results? Also, taking the event value to a new higher level required new skills. The challenge was to identify and consolidate such skills, all at a very short notice.The Solution
We worked with the event organizer to create a plan of action. Via teleconferences and online meetings, we exchanged ideas, offered and received feedback, and brainstormed possible approaches. Eventually the team produced an innovative marketing program that intelligently matched buyers and sellers and communicated the benefits to different stakeholders in an interesting and sophisticated way. We then implemented the program, continually adjusting the content, approach, and messages based on market feedback.The amidus Advantage
We provided the strategic insight as well as service delivery capability to the client in an integrated solution. The solution had elements of technology, web design, and project management. We were able to offer the right skills at the right time. The team worked in a cohesive manner with relatively seamless hand-overs to accomplish time critical tasks in a very efficient manner.The Result
The marketing program was a huge success. The targeted, individually customized approach generated intense interest in the event and its website: online visitors increased by 50% and online page views increased by 75% compared to last year. The client is now in a position to leverage this success to generate much higher event website advertising revenue, as well as successfully marketing the event value to prospective exhibitors and attendees..
enhancing sales team effectiveness, optimizing new sales opportunities (top)
The Client
A Fortune 10 services and solution provider to several industriesThe Challenge
Our client’s most important customers were changing the way they bought solutions and services:-moving to end-to-end services-based strategic relationships
-business functions increasingly driving investment (instead of procurement professionals)
-looking for increasing value, taking longer in reaching buying decisions
Our client needed to understand the implications of these changes: What solutions should be sold? How should solutions be sold and delivered? Where do sales opportunities lie? Which executives should be engaged and what does the engagement model look like?
The Solution
We conducted face-to-face interviews with a select group of senior executives in five countries across two continents to better understand changing market conditions. The results were supplemented with independent research, and thoroughly analyzed.The amidus Advantage
We provided concrete steps for how our client could move from being perceived by its customer as one-of-many suppliers to being a true strategic partner. We covered strategic issues (solution portfolio, sales strategy), pre-sales activity, market education, and identified tangible sales opportunities. We fed the findings and recommendations back to the client and worked with it collaboratively to identify and agree an implementation plan for realizing the new opportunities.The Result
After the engagement, the client had a clear understanding of what services and solutions its customers required, how those should be sold and delivered, and who was making investment decisions. The research identified more than $50m of potential new revenue for our client – revenue that did not appear on any existing sales pipeline. We then worked with the client to execute the implementation plan, in particular focusing on realizing the new sales opportunities that were uncovered..
new markets, new challenges, new solutions (top)
The Client
Marketing division of a multinational company.The Challenge
Our client was planning to enter a new territory. Market research had already been done, and some test launches conducted. The market feedback was encouraging, but not overly enthusiastic. The test group had indicated that the marketing message was the key to succeed in this market since it was already crowded with similar services. How could we help our client stand out of the crowd with an interesting marketing message?The Solution
We thoroughly studied the market, its unique characteristics, the players, and their strategies. Based on the understanding gained, we crystallized our client's service differentiator (high quality customer service), and worked to create messages to effectively communicate with the market. After a few market tests, the messages were further refined. Following that, a comprehensive online (including social media), telecast, and print campaign was created. The campaign was carefully rolled out to create maximize awareness.The Results
Our client's market entry was highly effective with a high message recall, and corresponding business growth. The client was able to gain market share from its competitors, and is currently on target to become second largest player in the market..